Will Newton
product design generalist that cares about


with the core belief that the secret to great user and business outcomes is the number and quality of iterations.

Design is messy.
Let it be messy.

Throw out your ‘process’
Just do the work. Do it now.

Blow it all up. Start over. Don’t stop until…
“…there is nothing left to take away.”

Go look at something you like. Draw that.

By not thinking about the destination, you’ll get there much faster.

Technology changes fast. The only way to keep pace is rapid feedback loops between the builders and users of your product.

© 2024 William Newton

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