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Gusto: Simplifying Payroll and HR
Revolutionizing financial products for small businesses and their employees
Overview
At Gusto, I worked on the HR product and was the first designer for the Employee Financial Products business. I learned that, for business workflow software, 80% of UX is copywriting, content design, and clear information architecture. We started using Figma when it was in beta. I designed a few surfaces including onboarding documents, offer letters and editor, roles and permissions, 2FA setup, and Cashout. We focused on creating intuitive interfaces that met compliance and regulatory requirements while remaining user-friendly. These solutions not only improved the user experience but also opened new revenue streams for Gusto.
I worked on several features that went into the Gusto Tiered offering launch in September 2017.
Flexible Pay (Cashout) history and paystub reconciliation.
Cashout (originally Flexible Pay) was Gustoʼs innovative employee benefit, letting eligible users advance a portion of their paycheck for free.
Challenges
- Navigating complex regulatory requirements
- Addressing diverse user needs across various business types
- Balancing simplicity with comprehensive features
- Ensuring security and compliance in financial transactions
Solutions
- Developed streamlined document management and permissions system
- Created an intuitive onboarding process and offer letter generator
- Implemented robust 2-FA and risk assessment tools
- Drove design on a new pillar within Gusto, which is now a serious line of business
- Designed Flexpay (Cashout) and the Gusto Savings product (became Gusto Wallet), left before saving launched
Results
- Unlocked significant ARR with complete and concierge tiered offering, and with scaling of financial product business
- Threw events and drove the design team publicity initative, helping contribute to the growth of a healthy design org
- Personally put the 🎉 into the payday email
- Ate donuts and drank a ton of coffee
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