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Amplitude

Various projects spanning viauzliation, system design, to AI

Overview

As principal designer for Amplitudeʼs product analytics platform, I continually reimagined how businesses interact with user data and pushed forward a product vision. We conducted extensive research and interviews, worked with many teams, product and engineering partners, and drove (and am driving) several key initatives.

Led two projects introducing new and intuitive visualizations: User Journey Maps, and Data Tables.

Led two projects introducing new and intuitive visualizations: User Journey Maps, and Data Tables.

Redesigned the bread and butter UX loop of Amplitude, the chart controls

Redesigned the bread and butter UX loop of Amplitude, the chart controls

Snuck in dark mode at a hackathon.

Snuck in dark mode at a hackathon.

Ask Amplitude, the AI analysis assistant. We evolved our chart control blocks to be inline!

Ask Amplitude, the AI analysis assistant. We evolved our chart control blocks to be inline!

Conversational interface, suggestions. It was a joy to see this come to life.

Conversational interface, suggestions. It was a joy to see this come to life.

Challenges

  • Managing complexity in data visualization
  • Creating intuitive interfaces for advanced analytics
  • Balancing enterprise demands with simplicity and core quality
  • Scaling the platform to handle massive datasets

Solutions

  • Data Table Analysis with multi-layered grouping, comparison, filtering and sorting
  • Developed a new chart control system for easier and faster data exploration
  • Iterated on a modular navigation system for better scalability

Results

  • Increased core workflow success
  • Unlocked new revenue and market opportunities
  • Supported culture of innovation

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